Target's original bullseye logo from 1962 unti...

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Here are the four iron laws of information:
• Cheap information always chases out expensive information.
• Disorder always increases.
• Profit always flows to the least regulated company or market.
• Laws 1-3 always operate simultaneously on any organization.
(from Francis McInerney and Sean White)

How to write a succesful press release:

Golden Rule 1: Make sure it’s News
Golden Rule 2: The Essential 5 Ws
Include the 5 Ws.
Golden Rule 3: Strip Out Superlatives
Golden Rule 4: Personalise the Release to the Target Media
Golden Rule 5: Lay it Out Professionally


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About jokerizedpaul

A member of the sipmac team with armed only with his blog. Un miembro de the sipmac team armado sólo con su blog. Casi nunca la opinión correcta... al menos casi nunca la opinión que esperabas escuchar. Almost never the "right" worldview ... not even what you expect to hear. En el Blog Opinion Renegada, Paul Maršić de the sipmac team da rienda suelta a sus más calenturientas opiniones sobre cualquier tema, y paradójicamente intenta ser también responsable, al buscar siempre sustentarlas. In the Opinion Renegada (Renegade Opinion) Blog, Paul Maršić from the sipmac team lets freedom ring, and lets it loose with his most incendiary opinions based on any given topic. Paradoxically enough his blog is also intended as a responsible one, because he is always seeking to substantiate those opinions.

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